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i am
Lu-Hiep TRAN Phan

Customer Experience 
& Product Designer

PROFESSIONAL

CORE COMPETENCIES & SKILLS

JOURNEY MAPPING

CONTENT STRATEGY

VISUAL/UI DESIGN

PROTOTYPING

USER / PROCESS FLOW

QUALITATIVE RESEARCH

TESTING / SURVEY

CONTENT CREATION

PROFESSIONAL 

I am an advocate for the users and the ideal experience, with 15+ years of successful collaboration with training professionals on content, solutions, and services. I'm currently leading the creation of digital solutions for platforms, products inside my organization. As a multi-disciplinary creative, I approach problem solving strategically. I thrive when collaborating with others to devise solutions that matter. 

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PORTFOLIO

A SMALL SAMPLE OF WORK. SEE MORE >

Experience

2017-2019

BGS The Collaboration Team

UX Research

• Led development of Journey Map documentation visualization for organization review and promotion.

• Conducted user-center research to pinpoint customer problems and identify opportunities.

• Produced insights reports for communication with PMs, teams, and organizational leaders.

2009-2014

CAS Media Services CBT

Multi-Media Graphic Developer

• Identified, developed, and implemented new environment lighting workflow in Maya and Mental Ray to improve the quality of production outputs

• Enhanced team capabilities with new production processes and procuring new hardware and software standards

• Collaborated with instructors to create complex 2D and 3D graphics, animations and interactive multi-media solutions  exterior and interior aircraft visualization, using Maya, Photoshop and various raster and vector graphic software.

2000-2004

Avant Media Werks

Graphic Designer

• Developed new branding solutions for startup, including packaging, graphics, and digital assets for marketing and sales 

• Worked with sales to create tradeshow and event marketing collateral, flyers and booth graphics.

• Produced promotional videos, advertisement, montages for websites, magazines, and sport events.

2019-2022

Learning Infrastructure & Analytics 

Product Designer + UX Lead

• Partner with PM and PO on multiple products to formulate the customer experience strategy, and define near term product scope

• Maintain internal design tool kit for applications and consult with supporting apps.

• Conduct user interviews with international employees to define and refine use cases.

• Generate high fidelity design concepts and prototypes for internal review and validation.

2014-2017

BCA Training & Compliance

Employee Development Specialist

• Created instructional training materials to aid mechanics in the training and development activities.

• Analyzed issues and needs, research and designed potential content, developed final solutions, and implemented training to evaluate success over time.

• Developed audio scripts, long form instructional and micro learning videos, informational interviews, technical animation, infographics to enhance final training

2004-2009

CAS Media Services TDA

Technical Illustrator

• Established new process for producing photorealistic imagery of airplane components, complicated visualizations in Adobe Photoshop to simulate 3D graphic outputs.

• Developed complex vector Illustrations of technical components, structures and scenes, leveraging available references and/or engineering data.

PORTFOLIO
EXPERIENCE
CONTACT

Message me directly via the contact box here, or via available social channels below. I would love to talk to you.

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CONTACT

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